The Gounaris Group

Financial Psychology

In graduate school, I fell in love with the emerging area (circa 2000) of Behavioral Finance – the intersection of Psychology and Economics. I found research in neuroeconomics so fascinating that I focused my doctoral dissertation on it, from bias in financial decision-making and the stock market to the role of money in marriages. As 20th-century American economist Benjamin Graham wrote, “The investor’s chief problem – and even his worst enemy – is likely to be himself.”